SEO copywriting – loved by spiders.

Let’s start at the beginning. SEO stands for ‘search engine optimisation’. Ever wondered how Google and others of its ilk determine who’s first and who’s last when you type something into a search engine?

The decision is a long and complex one and is based on a multitude of factors. SEO is about identifying those (ever changing) factors and continually updating your website to take account of them so that the search engine places your site ever further up the rankings.

These changes are identified by search engine spiders which crawl over the internet identifying elements that meet their search criteria most thoroughly. Those sites that find favour climb the search engine rankings. Those that don’t… well.

Want effective SEO? You need effective SEO copywriting.

Successfully climbing the search engine rankings depends on many factors. A key one is ensuring that your site contains continually refreshed and updated copy.
Fresh, original, unique copy that includes a judicious smattering of the keywords for which you’re being optimised will give your SEO specialist a framework upon which to hang the other optimisation work.

Are we human?

Pleasing the search engine spiders isn’t enough. The human reader wants everything they should expect to get from regular online writing. They want to be inspired, captivated, moved by the piece. They don’t want to be faced with a dull page filled with an endless repetition of key words and phrases.

The person commissioning the work wants that too. There’s little point in asking a SEO copywriter to come up with something that pleases only search engines. That will attract increased levels of traffic but no-one will stay on the site once they get there.

The best SEO copywriter writes for both audiences. Word Forge specialise in writing search engine friendly copy that you’d never know was search engine friendly.
Our SEO copywriting is just good writing. It will communicate with your customers the way any of our copy would. It just happens to work wonders with search engine optimisation too.

Word Forge – SEO copywriting that works.

If you have (or you are) an optimisation specialist but need someone to provide the copy then we’re always happy to work in partnerships.

If you need SEO but don’t know where to start call us. We’ll do the writing. Our favourite SEO specialists will do the rest.

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