XP Web Services gave us one of toughest challenges to date: explain the science of search engine optimisation in an informal, easy to understand way. Oh, and make it keyword-rich.
Which presented one clear problem: what do you do when someone comes up to you at a party and says they’re in IT? Yep. Us too. That was the effect we were trying to avoid. Happily, we think we did it, and so did the customer.
See it live: |
