Word Forge Copywriting Archive

XP Web Services gave us one of toughest challenges to date: explain the science of search engine optimisation in an informal, easy to understand way. Oh, and make it keyword-rich.
Which presented one clear problem: what do you do when someone comes up to you at a party and says they’re in IT? Yep. Us too. That was the effect we were trying to avoid. Happily, we think we did it, and so did the customer.

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The Poldhu is a small family hotel in the north of Blackpool. The owners wanted to take advantage of search engine optimisation and a fresh approach to copywriting. Word forge has completely rewritten the copywriting on the site and the proprietors love the result.

What they love much more though, is that the fact that the phone is ringing more often, bookings are up, and they’re receiving great feedback about the website content.

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The brief here was to create a series of activities pages that sold the individual activities but were also laden with keywords for optimisation purposes.

The SEO on this site was so intensive that the volume of keywords simply wouldn’t have fit naturally without fairly lengthy pieces of copy. Word Forge’s copy pleased both the SEO team and the business owner.

See it live: