Print Copy and Other

Word Forge was asked to provide copywriting to promote a Gate Guardian competition for the Global Combat Systems Division.

The words we’ve used needed to inspire BAE staff to vent their creativity on a prestigious project that will welcome visitors to their sites for decades to come. Design is by Think! Creative.

The MASS Transformation programme is a joint endeavour between the Ministry of Defence and BAE Systems.

Word Forge is producing the copy for a bi-monthly newsletter to executives in both organisations.

Creative Addition are branding experts. They saw an opportunity to develop new client relationships by targeting new-start businesses from the very outset: with the business card.

With the concept locked they turned to Word Forge to provide powerful copywriting that met their vision.

They loved the result…

Posters should contain as few words as possible if they’re to be punchy and immediate.

That was the brief from XP – with the slight complication that no-one knows what SEO is.

Ultimately the poster sold and informed in equal measure and the client was delighted.

The Wellington is a Blackpool party hotel.

It wanted something to send to football supporters’ clubs to attract visiting fans. Something appropriate. Something fun.

Something like this…