About Apex of the Curve

“I prefer design by experts – people who know what they’re doing.” – Don Norman, Professor Emeritus of Cognitive Science; University of California (2005).

Commissioning a new website can be tough when you’re not entirely sure of the terminology. You may not be sure what you want the end product to look like. You may not even realise the possibilities.

Apex of the Curve understands this. That’s why they aim to help you through the design process to understand what, precisely, it is that you need.
They understand that your website is a key tool for business success and they’ll support you with help, advice and online training.
They understand how infuriating jargon can be, which is why they aim to minimise it and explain it when it’s unavoidable.

Apex of the Curve understands all of this because they’re experts. They’ve been providing website solutions for over ten years. It began with just one man: Gordon Taylor. An honours graduate in Design (Technical and Informational Illustration), Gordon applied his skills producing illustrations and graphics for the offshore oil and gas industries using Adobe Illustrator and Adobe Photoshop. His clients included Shell, BP/Amoco, Amerada Hess and Bond Helicopters.

Expansion into web construction, content management and e-commerce allowed Gordon to develop specialism in HTML, CSS, Classic ASP and MS Access. He worked with blue-chip clients such as Unilever, BAE Systems, Bodycote and United Utilities.

Gordon founded Apex of the Curve, who quickly grew to occupy their current position as leaders in new media, further specialising in Dreamweaver, Flash and MSSQL.

Form and function.

“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs, CEO Apple Inc (2003)

There are two types of design company. One understands to the tiniest detail the latest tools, gadgets and software. They can produce something that may be cutting edge cool, but isn’t especially user friendly or even appropriate.
That is the design company whose head is turned by the latest fad; who start with the tool and work out how to apply it to you rather than the other way around.

Apex of the Curve is not that design company.
They can, of course, use whatever cutting edge tool is required but Gordon Taylor’s belief is that the tool must service the design – not vice versa.

Start with the design. Does the website do what it needs to? Is the architecture robust and reliable? What is the most appropriate tool to construct it?
Your website will, of course, look state of the art – but a website worth its salt should be so much more than fancy graphics and a novelty interface.

You talk. We listen.

“A good listener is not only popular everywhere, but after a while he knows something.” – Wilson Mizner, playwright and entrepreneur.

What makes Apex of the Curve tick is the challenge of crafting a bespoke design solution, with all the innovation that requires, on budget.
To do that they need to understand their clients.
They need to work with them to discover what they want, and more importantly, what they don’t.
They talk and, more importantly, they listen.

Apex of the Curve is happy to work in partnership with other agencies because every job they undertake is always a partnership – if only between the customer and Apex of the Curve.

So, do you want a website that looks great or a website that is great? With Apex of the Curve you can expect both.

Freelance Copywriting Portfolio

Copywriting Portfolio