Article Copywriting Portfolio

Paul Hough, driving force behind Think! Creative, felt he heeded an article to post on submission sites to raise his web presence. But Paul’s a very busy man. He needed freelance writing but didn’t have time to meet and discuss the brief. Now that’s a dangerous position for a copywriter to be in and it’s not something we make a habit of doing. We did, however, produce two alternative drafts that we felt were probably in the right area.
He loved them, made no changes and used them both.

Paul Hough, driving force behind Think! Creative, felt he heeded an article to post on submission sites to raise his web presence. But Paul’s a very busy man. He needed freelance writing but didn’t have time to meet and discuss the brief. Now that’s a dangerous position for a copywriter to be in and it’s not something we make a habit of doing. We did, however, produce two alternative drafts that we felt were probably in the right area.
He loved them, made no changes and used them both.

JCS are a large online power tool business who needed to improve the level of online writing on their site, and in the articles that pointed to it.

Here’s the first article we produced for JCS which they wished to be on the history of power tools. The research involved is evident.

Search Engine Optimisation is a key tool web businesses should be taking advantage of to help them through the current downturn.
Kevin Donnelly, MD of XP recognised this and asked us for a series of articles looking at the benefits of SEO in the light of the credit crunch. This is one of the pieces of online writing we produced.

See it live:

Judge Ceilings asked us to update the copy on their site and produce a series of articles to aid their web-presence. It’s an obvious topic, given the subject matter, but Word Forge are conscious of always selling benefits, not features.

Our online writing ensures customers can see not just what a product will do, but what it will do for them.

Another article we produced for XP on the ‘dark side’ of Search Engine Optimisation where the emphasis was on providing sound information whilst making an unequivocal case for avoiding the ‘black hat’ market.

See it live: